Marketing Program Failures Essay Example | Topics and Well Written Essays - 750 words

Marketing Program Failures - Essay Example Marketing entails the link between economic response patterns and society’s material requirements. In fact, content marketing main aim is to attract customers and retain by consistently curating valuable and relevant content with an intention of changing consumer behavior. This, therefore, means that for any marketing program to succeed, the material requirements must always be appealing. However, if the marketing program has a poor content, then the possibility of the program to fail remains high. A marketing program does not have to be valuable for it to be considered perfect to the audience (Hündgen, 2011). The marketer does not have to overspend in order to achieve quality marketing. Simple programs also sell to the audience. In fact, it needs to be better that the other competing marketing programs. The standards of the marketing program should always be higher. Poor program content does not attract consumers but instead, it creates noise or misleads them, which makes it likely to fail. Poor program content can also be reflected in the grammar of the text. Incorrect grammar in the program sends wrong signals about the program. Therefore, it is always important to proofread and check the spellings of the content before posting. First impressions always send a powerful message to the audience, and they always last a longtime. Being positive in the content will, therefore, sell the company. The content must be done in such a way that it calls the reader into action. It should always tell the reader what they want to hear after reading the program. Many marketing programs simply fail because their recipients never know what to do. Marketers must always close their programs with phrases that give their audience a direction to where they are found. It is quite evident that even some of the best marketing programs are not appreciated