Sunday, December 29, 2019

A Financial Comparison Of Sainsbury And Tesco - Free Essay Example

Sample details Pages: 7 Words: 2164 Downloads: 7 Date added: 2017/06/26 Category Finance Essay Type Compare and contrast essay Did you like this example? The main aim of preparing financial report is because it provides information about the firms performance in the market. This report will focus mainly on financial analysis which will. The main aim of doing this report is to make recommendations and conclusion based on financial analysis. The information gathered for this report is collected mainly through annual report and the site of the company and Accounting books (Accounting for management, 2010). The Accounting Policies Accounting policies reflect the basic business facts which are important to investors capability to make a decisions of investing in a firm. Some of the accounting policies are described below: Don’t waste time! Our writers will create an original "A Financial Comparison Of Sainsbury And Tesco" essay for you Create order BASIS OF PREPARATION The preparation of financial statement are done on basis of historic cost convention, which excludes financial instruments, investment properties and derivatives available for sale of financial assets which are measured in fair value. The related assumptions and estimates are based on historical experiences and various other factors. The Group which has the authority to govern the financial and operating policies of a firm which are associated with shareholding of more than one half of the voting rights is known as Subsidiaries. Joint ventures are legally formed entities between two or more firms in which the company has interest. In joint ventures investments are carried in the Group balance sheet at the cost plus post-acquisition changes in the Groups share of net assets, less any impairment in value (J Sainsbury, 2009). REVENUE RECOGNITION The revenue is said to be recognised when the major rewards and risks of products and services have been given to buyer and which can be measured. Revenue is money earned through sales by retail outlets (Frank Wood, 2008). FIXED ASSTES AND DEPRICIATION: Land and buildings are known as fixed assets. They are settled at cost less accumulated depreciation. During construction properties are assumed at cost less recognised impairment losses. Costs are any attributable and borrowing costs which are financed in accordance with the Groups accounting policy. Depreciation is calculated as per the write off cost of the assets to their remaining values, on a straight-line method on the basis such as freehold buildings and leasehold properties (J Sainsbury, 2009). INVENTORIES Inventories are normally calculated at lower cost, in warehouses it is valued on a basis on goods-in and goods-out basis, and at retail outlets they are valued at calculated average cost. All direct expenditure and other indirect costs which are incurred in bringing inventories to their location are considered as costs (J Sainsbury, 2009). OPERATING PROFITS From operating expenses a large amount is outflow on employees costs, which increased from ( £m)1,957 in 2008 to 2,003 in 2009. Profit on sale of properties is high ( £m) 57 in 2009 as compared to 7 in 2008. Auditors remuneration also increased to 1.7 million pounds in 2009 from 1.5 in 2008 (J Sainsbury, 2009). Property Plants and Equipments The cost has increased to 12,351 in 2009 than 11,745 in 2008 ( £M), which indirectly increases the accumulated depreciation and impairment. The net book value of land and buildings comprises of 2009 2008 Freehold land and building 4,777 4,502 Long leasehold 951 938 Short leasehold 520 505 It measures companys earning power from ongoing operations which is equal to earnings before deducting the interest payments, and income taxes, which is also called earnings before interest and taxes or operating income (J Sainsbury, 2009). PROVISIONS It includes provisions for Group onerous leases, Group restructuring and disposal provision, Group long service awards, where overall group provisons have increased from  £73 m to  £76m in 2009. But the companys total provision have decreased by  £1m in 2009 to  £28m from  £29m in 2008 (Sainsbury 2009).The lease provision covers outstanding lease commitments of up to an average of 30 years the restructuring provisions are likely to be utilised in the financial year beginning 22 March 2009 (J Sainsbury, 2009). Financial Performance and Analysis Ratio analysis is used by individuals and by firms to conduct a quantitative analysis of information in companys financial statement. Data is collected from accounting statements and converted into statistics. The statistics derived can be used to study a firms performance over a period of time. (Owen, 2003) Ratios can be placed in four main headings: Investment Profitability Cash conversion Gearing. Solvency Investment ratios These are useful for institutional and private investors as they give an indication of companys investment potential (Holmes, Sugdon Gee, 2008) Dividend cover = N.P.A.T and preference dividend / Paid and proposed ordinary dividend This ratio shows the distribution procedure of the company as it pays how many times the current dividend could have been paid out of current profits and by implicating how much profit has been retained to finance future growth of the company. Earnings per share = N.P.A.T and preference dividend / No of ordinary shares in issue during the year This ratio indicates the earning per share when issued. A potential investor will prefer to invest in a company whose earnings per share are increasing. Profitability Ratios: Profitability ratio makes one understand how much profit a business makes. It also compares with the previous periods and/or with other companies. There are four major profitability ratios: Return on capital Employed = Profit x 100 / Capital The best way accessing profitability is to calculate a ratio known Return on Capital Employed. ROCE is expressed in percentage. It indicates the return on capital which is invested in business.It is one of the most important ratios (Owen, 2003). Gross Profit Ratios = Gross Profit x 100 / Total sales revenue This ratio explains us how successful the firm has been at the business. It is the difference between COGS and net sales. It also measures the profit earned by the company in relation to the amount of sales that it has made Operating profit Ratio = Gross Profit x 100 / Cost of Goods Sold This ratio measures the amount of profit added to the cost of goods sold. The cost of goods sold plus profit equals the sales revenue. The mark-up can be reduced to encourage extra sales activity, but this can effect by reduction in gross profit. Net Profit ratio = Net Profit Before taxation x 100 / Total sales revenue This ratio indicates the ability of the firm to face economic conditions e.g. low demand. It is also possible to establish a current trend (Owen, 2003) Cash Conversion Ratios: These ratios are concerned with measure the efficiency with asset. The greater the rate of turnover the more efficient is the utilisation of asset other things being equal. So it is defined as test of the relationship between sales and various assets of firm (Owen, 2003). Stock Turnover ratio = Cost of Goods Sold / Average Stock It indicates that how much stock has been sold and quantity of stock remained in warehouse. It relates with the profit of company. It is expressed in numbers. Trade debtor collection period ratio = Average trade debtors x 365 / Total credit sales It shows the debts collection of the firm. It shows how quickly receivables or debtors are converted into cash. It is the liquidity of debtors of a firm. Trade creditors collection period = Average trade creditors x 365 / Total credit sales The credit period enjoyed by the firm to make payment to their creditors is known as creditors turnover ratio. It includes all bills payable and other sundry c reditors. Gearing ratios: Gearing ratios are of two types: Interest Cover = P.B.T / Interest charges It explains the outstanding debt the company could easily pay. The more ratio the more debt of the company. When companys ratio comes below one it means that it cannot fulfil its interest expenses. Gearing Ratio = Preference shares + LTL x 100 / Shareholders fund + LTL It demonstrates the degree to which a companys activities are funded by owners funds against creditors funds. Solvency Ratios: Liquidity ratios measure the degree to which assets can be quickly converted into cash. They try to access how much cash the firm has on hand in the short term mainly for next financial year (Cox Fardon, 1998). There are two major liquidity ratios: Current Asset Turnover ratio = Current Asset / Current Liabilities It is also known as Working Capital ratio. It is used in finding the financial position of firm. It is obtained by dividing current assets by current liabilities. Acid Test Turnover Ratio = Current Asset Stock / Current Liabilities It indicates the capacity of the firm to pay its amount when it becomes due. It describes the firms liquidity position than the current asset ratio. It is suggested that the ratio must be at least 1:1. Comparison: Sainsbury has monetary downturn in the market in 2008 2009 when compared to Tesco in various modes of financial aspects. Sainsbury gross profit has decreased in 2009 compared to 2008, but in case of operating profit it has increased in 2009 compared to 2008. The stock turnover days are low means they supply stock in high quantities. In comparison with Tesco, Sainsbury has low percentage of profits, but the stock days are less which means that the company has high stock turnover rate which is good for the company. Financial Statement: Financial statements provide an outline of a firms economic condition in both short and long term. All the significant financial information of a business venture presented in an ordered manner and in a form easy to understand is known as financial statements (Maire Loughran 2010).There are four basic financial statements such as: Balance Sheet Group income statement Statement of retained earnings Cash Flow Statement 4.1 Balance Sheet: It is the statement which describes the financial position of a business for a financial year which describes the assets, liabilities, and owners equity at a particular point in time. All accounts such as an asset, a liability or equity are categorised in the General ledger of the companys accounting statement. These ratios are based on the profit and cash flow is very vital for accessing companys finance stability (Atrill McLaney, 2008) 4.2 Group income statement: Group income statement is income less expenses. If companys income is more than expense, then company have a net profit. And in case Expense more than income then the company have a net loss.The purpose of profit and loss statement is to identify if business has made profit or loss over financial year (Maire Loughran, 2010). 4.3 Cash Flow Statement: Cash flow statement which is also known as fund flow statement in financial accounting. It keeps the track of transaction of cash in and cash out of business. The cash flow statement is an analytical tool that is used in determining the short-term viability of a company, mainly its ability to pay bills on time (Cox Fardon, 1998) The people and groups who are concerned in cash flow statements are: Accounting personnel, Prospective  lenders  or  creditors, Potential  investors, Shareholders. 4.4 Statement of recognised income and expenditure Retained Earnings = retained earnings at the beginning paid dividend + Net income. Generally Accepted Accounting Principles (GAAP) requires retained earnings whenever comparative balance sheet and income statement are present. Retained earnings comprises of retained earnings at the beginning, paid dividend and net income . (Atrill McLaney, 2008) Audit committee: The audit committee of Sainsbury include members such as Gary Hughes who with the help of John Mc Adam and Mary Harris and others consisted of the audit committee. The audit committee became the integral part of the corporate framework to fulfil the board of directors stewardship accountability to its outside constituencies. The work of audit committee is active since the accounting and auditing process are focus to modify (J Sainsbury 2009). Purpose: The audit committee is selected by board to (Louis Braiotta, 2010): Directly responsible for reimbursement and supervision of the companys independent auditor employed by the company for the purpose of preparing and issuing an audit report. Assist the board in monitoring The reliability of the financial reporting process, systems of internal controls and financial statements and reports of Company. To assess the companys internal audit functions The compliances by the Company the legal and dictatorial needs. Internal Control: The board of the Sainsbury have the responsibility for the control which is included in the companys operations which also includes risk management. The audit committee has been provided with several of these responsibilities. The internal control has been designed in the way that it manages rather than to eliminate the risk of failure in achieving the objectives of the company (J Sainsbury 2009). CONCLUSION From the report it can be said that Sainsbury had a bad year as their gross profit decreased. The company has used its earning to improve its position by investing in restructuring and by paying the dividend to shareholders. But EPS shows that there was decline in shareholders value. The companys cash flow is in danger as it excess spending is financed by excess gains. RECOMMENDATIONS: Sainsbury has gone through difficulties in marketing, supply chain and financial management. To lead the market they have to supply good quality food at low price as its rivalry Tesco is doing to gain consumers. Though they have invested their funds in long term project it is advisable to them that they cut down prices to gain consumers attention. It is advisable to investors that Sainsbury will grow in future as they do have strong position in market even if it is far behind its competitor Tesco (Tesco, 2009)

Thursday, December 26, 2019

Reality and Illusion in Joseph Conrads Heart of Darkness...

Reality and Illusion in Heart of Darkness Fact is very important to Marlow. Facts are comprehensible. Evil isn’t a supernatural force or a force in opposition to god or life, but that which is incomprehensible to Marlow. The life of the Africans and the power of the jungle—or the larger reality of humanity—is evil in its incomprehensibility. The supreme morality is restraint, and comprehension of the jungle or acceptance of its incomprehensibility becomes symbolic for the absence of restraint in man. Purpose is good in its comprehensibility. When Marlow speaks derisively of the French man-of-war shelling an invisible ‘enemy’ to no purpose it is because he finds its actions ‘incomprehensible.’ Before Marlow becomes engaged in†¦show more content†¦Marlow found nature to be simple, with a singular comprehensible meaning; yet when he experiences the Congo, nature becomes the enemy. Nature betrays Marlow and becomes defined by silence and stillness, its meaning incomprehensi ble and multifarious. ‘My purpose was to stroll into the shade for a moment; but no sooner within than it seemed to me I had stepped into the gloomy circle of some Inferno. The rapids were near, and an uninterrupted, uniform, headlong, rushing noise filled the mournful stillness of the grove, where not a breath stirred, not a leaf moved, with a mysterious sound—as though the tearing pace of the launched earth had suddenly become audible.’ (Conrad, 44). This is the grove of death where Marlow first realizes the extent of the horror perpetrated by the white man and feels more sympathy for (but not kinship to) the dying Africans than the living colonizers. He makes a simile between the grove and Hell. To Marlow, Hell is a place where the movement of water becomes mysterious, uniform noise rather than the recognizable and comprehensible ‘voice of a brother’ that destroys uniformity; where silence is audible. This scene destabilizes the fact of water in his life and it no longer can provide comfort. In the Congo, all that Marlow trusts of realityShow MoreRelatedEssay on Hearts of Darkness: Post Colonialism850 Words   |  4 PagesWrite a critique of Joseph Conrads Heart of Darkness, based on your reading about post-colonialism and discussing Conrads view of African culture as other. What would someone from Africa think about this work? Heart of Darkness starts out in London and also ends there as well. Most of the story takes place in the Congo which is now known as the Republic of the Congo. Heart of Darkness was essentially a transitional novel between the nineteenth and twentieth centuries. During the nineteenthRead MoreThe Lagoon993 Words   |  4 PagesDan Walsh Joseph Conrad â€Å"The Lagoon† One of the finest stylists of modern English literature was Joseph Conrad, a Polish-born English novelist, short story writer, essayist, dramatist, and autobiographer. Conrad was born on December 3rd 1857 in a Russian-ruled Province of Poland. According to Jocelyn Baines, a literary critic, Conrad was exiled with his parents to northern Russia in 1863 following his parent’s participation in the Polish independence movement. His parents healthRead MoreGender Role In Joseph Conrad’s Heart of Darkness Essay1430 Words   |  6 PagesGender Role In Joseph Conrad’s Heart of Darkness For the most part people who read Heart of Darkness by Joseph Conrad may feel that the novella is strictly a story of exploration and racial discrimination. But to Johanna Smith who wrote â€Å"’Too Beautiful Altogether’: Ideologies of Gender and Empire in Heart of Darkness† it is much more than that. Johanna Smith along with Wallace Watson and Rita A. Bergenholtz agree that throughout Heart of Darkness there are tones of gender prejudice, but the wayRead MoreHeart Of Darkness Critical Analysis1980 Words   |  8 PagesThe legacy of Heart of Darkness is credited more to Joseph Conrad’s ensnaring form than his message. Readers enamored with the first few pages of â€Å" still and exquisite brilliance† as an unnamed Narrator drifts down the Thames at the helm of a yacht are unceremoniously thrust into a framed narrative of a man who ventures in and out of the heart of the Congo (Conrad 4). Marlow begins his tale by suggesting that England too, was once a dark place to be conquered. â€Å"The conquest of the earth is notRead MoreEssay about Feminist Imagery in Joseph Conrads Heart of Darkness1220 Words   |  5 PagesImagery in Joseph Conrads Heart of Darkness Many feminist critics have used Joseph Conrads Heart of Darkness to show how Marolw constructs parallels and personification between women and the inanimate jungle that he speaks of. The jungle that houses the savages and the remarkable Kurtz has many feminine characteristics. By the end of the novel, it is the same feminized wilderness and darkness that Marlow identifies as being the cause of Kurtzs mental and physical collapse. In Heart of DarknessRead More Oppositions in Joseph Conrads Heart of Darkness Essay1209 Words   |  5 PagesOppositions in Heart of Darkness      Ã‚  Ã‚  Ã‚  Joseph Conrads Heart of Darkness is full of oppositions.   The most obvious is the juxtaposition of darkness and light, which are both present from the very beginning, in imagery and in metaphor.   The novella is a puzzling mixture of anti-imperialism and racism, civilization and savagery, idealism and nihilism.   How can they be reconciled?   The final scene, in which Marlow confronts Kurtzs Intended, might be expected to provide resolution.   However, itRead MoreThe Importance Of Imperialism In Joseph Conrads Heart Of Darkness1174 Words   |  5 PagesOn the surface, Conrad’s work seems to simply stress, â€Å"Humanity is important; fidelity is the highest virtue† (Moser, 1966, pg 11) but is both more subtle and complex. Even in the title of the book, Heart of Darkness, has significance. Africa’s Victorian era nickname was the ‘dark continent’, which â€Å"referred to the fact that little was known in the West about the interior of the continent† (yourdictionary.com, 2017). Therefore, Congo is the interior or ‘heart’ of Africa. This title also alludes toRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1555 Words   |  7 PagesAlthough the author Joseph Conrad never met the German philosopher Gottfried Wilhelm Leibniz, who died more than a century before Conrad’s birth, their distinct philosophies still have numerous points of intersection, suggesting some fundamental truths within the structure of the human reality. 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Saturday, December 21, 2019

What Is Science and Where Did It Come From - 928 Words

What is science and where did it come from? The study of science came before the scientific revolution got to begin. The scientific revolution began in the sixteenth and seventeenth century. The revolution was accomplished by developing the medieval roots of science of the classical age of Greece and Rome. Throughout the scientific revolution, the medieval scientific philosophy was abandoned in favor and improved methods proposed by different men. Finally, we are introduced to scientists of mathematicians, astronomers, and philosophers. Sir Francis Bacon, Galileo, Rene Descartes, and Isaac Newton are the famous people in the scientific method. The scientific revolution proves that science is a source for the growth of knowledge. The history of science manifests the chain of enhancements in technology and knowledge. We begin with Nicolas Copernicus, who presented the heliocentric theory that is resting on the revolutionary notion that the Earth orbited the sun. Copernicus worked on a heliocentric model- where the Earth is simply one of several planets, which orbit the sun. The next man we come to be Johannes Kepler, who contributes the three laws of planetary motion. Kepler studied the orbits of the planets and sought to discern some grand scheme that defined the structure of the universe according to simple geometry. Kepler also put together three laws of planetary motion: first, the planets rotate in elliptical orbits with the sun at one of the centers. The secondShow MoreRelatedSearching for the Origin of Life Essay880 Words   |  4 Pagesthe topic, to the point where the previous simple answer was almost left behind. Religion has science to blame for its loss of complete power of the people. Perhaps this is why the religious society is so unwilling to find a happy median. Although that is completely understandable, science did embarrassingly undermine their entire belief system, or did it? 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Wednesday, December 18, 2019

The Academic Performance At Central Falls High School

Central Falls, Rhode Island, is located just outside of the Providence, the capital of Rhode Island. The diversity of the Central Falls community is echoed by looking at the high schools’ 800-member student body. Within the number of students the birthplaces represented are Puerto Rico, Dominican Republic, Columbia, Guatemala, Cape Verde and United States. The school bodies’ aggregate ethnic breakdown is calculated as 72 percent Hispanic, 15 percent Black, and 13 percent White (Donnelly Rochefort, 2011). The school system is the pushing force behind achieving the hopes and dreams of the students. Educational Statistics The academic performance at Central Falls High School (CFHS) has historically trailed behind the average school performance numbers for the state of Rhode Island. According to the article, 271 freshmen entered Central Falls High School in 2005, but only 47 percent reached graduation four years later. Other data revealed that other 33.5 percent of the students dropped out, 12.5 percent were held back, and 7 percent received a General Equivalency Diploma. Data also revealed that only 55 percent of the student body was considered to be proficient in reading and only 7 percent proficient in math. These statistics showed little improvement by 2008, where the math proficiency rose another 3 percent (Donnelly Rochefort, 2011). Identify the stakeholders The article states that Central Falls High School parents eagerly want something better for their children;Show MoreRelatedThe Contributions Of Michael Martin Essay987 Words   |  4 PagesUniversity of Wisconsin - River Falls and the College of Education and Professional Studies. Reflecting on the past nineteen years I have been privileged to work with outstanding students, faculty and colleagues at the University of Wisconsin River Falls. I am humbled and honored being nominated for the University of Wisconsin System, Board of Regents Academic Staff Excellence Award. I have been asked to highlight my professional contributions and service to UW – River Falls, which I feel begins withRead MoreThe State System Of Higher Education1644 Words   |  7 Pagesnot increased these universities would need to cut an additional 30 million from their budget. With the exception of a few schools most of the universities are also expecting their enrollments to decline slightly as the number of high school graduates in the state continue to drop due. State System Budgeting has had a very strong effect on the outcome of all 14 Passhe schools in Pa. Overall, budgeting is absolutely the most important key factor to the reason why the Passhe system is failing. ItRead MoreSports and Academic Achievement1494 Words   |  6 Pagesgreater academic success than students who do not participate in athletics. 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In order to be considered for participation in this study, the chosen schools had to meet one of following criteria: recently having moved into a newRead MoreThe Center For Disease Control ( Cdc ) And The World Health Organization Essay1264 Words   |  6 Pages2001 (NCLB) increasing focus has been dedicated to bridging the achievement gap among students and less emphasis has been placed on non-academic curriculum such as physical education. Research has shown that approximately 3.8% of elementary schools provide formal physical education with this percentage steadily declining as children continue onto middle and high school. This decrease in physical activity is in line with reports from the CDC which estimate that one third of children in the United StatesRead MoreMaking Sense of White Working Class Educational Underachievement by by Diane Raey 1537 Words   |  7 Pagesthe White working class children do not perform well in academic performance. This issue is the centre stage for a tug of war among the parents, teachers, the government and the wealthy and middle class people within this jurisdiction. As it emerges, the issue is more complex than it seems and includes historical perspectives, the perceptions towards the white working class and other minorities and the education policy in the respective schools and United Kingdom in general. Diane Raey points outRead MoreOverview of the No Child Left Behind Act1568 Words   |  6 Pagesinto law on January 8, 2002. The act compels public schools receiving federal funding to carry out statewide standardized tests annually to all the students (Williams, McClellan, Rivlin, 2010). Students have to take same test under same conditions. This essay seeks to enumerate ways in which the No Child Left Behind Act of 2001 impact public schools. After the Introduction of NCLB, test driven accountability has become the norm in public schools. Other stakeholders in the education sector have raisedRead MoreThe Center For Disease Control ( Cdc ) And The World Health Organization1287 Words   |  6 Pages(NCLB) increasing focus has been dedicated to bridging the achievement gap between students and less emphasis has been placed on non-academic curriculum such as, physical education. Research has shown that approximately 3.8% of elementary schools provide formal physical education with this percentage steadily declining as children continue onto middle and high school. This decrease in physical activity is in line with reports from the CDC which estimate that one third of children in the United StatesRead MoreThe Year Recovery And Reinvestment Act2483 Words   |  10 Pageshighly competitive federal grant program†¦ [where states would identify] their persistently lowest-performing schools based on student academic achievem ent, student growth, and graduation rates, and begin the process of turning them around,† (Rochefort and Donnelly, 2011, p3). Those districts or cities interested in applying for the grant money, â€Å"would be required to implement one of four ―school turnaround models, the specific choice to be made by local administrators,† (Rochefort and Donnelly, 2011Read MoreThe Phenomenon Of Language Anxiety1516 Words   |  7 Pagesphenomena of language anxiety are an important theme in the second language acquisition. Foreign language anxiety is associated with curriculum, cultural and cognitive aspects. Foreign language anxiety is an influential factor in the students` academic performance, with association with motivation, gender and self-esteem. This study investigates the relationship between ELL and anxiety level with an emphasis on gender. The participants will consist of 40-50 students between the ages of 18-20 who are

Friday, December 13, 2019

Digital Fortress Chapter 48 Free Essays

â€Å"What?† Midge sputtered in disbelief. â€Å"Strathmore claims our data is wrong?† Brinkerhoff nodded and hung up the phone. â€Å"Strathmore denied that TRANSLTR’s been stuck on one file for eighteen hours?† â€Å"He was quite pleasant about the whole thing. We will write a custom essay sample on Digital Fortress Chapter 48 or any similar topic only for you Order Now † Brinkerhoff beamed, pleased with himself for surviving the phone call. â€Å"He assured me TRANSLTR was working fine. Said it was breaking codes every six minutes even as we speak. Thanked me for checking up on him.† â€Å"He’s lying,† Midge snapped. â€Å"I’ve been running these Crypto stats for two years. The data is never wrong.† â€Å"First time for everything,† he said casually. She shot him a disapproving look. â€Å"I run all data twice.† â€Å"Well†¦ you know what they say about computers. When they screw up, at least they’re consistent about it.† Midge spun and faced him. â€Å"This isn’t funny, Chad! The DDO just told a blatant lie to the director’s office. I want to know why!† Brinkerhoff suddenly wished he hadn’t called her back in. Strathmore’s phone call had set her off. Ever since Skipjack, whenever Midge had a sense that something suspicious was going on, she made an eerie transition from flirt to fiend. There was no stopping her until she sorted it out. â€Å"Midge, it is possible our data is off,† Brinkerhoff said firmly. â€Å"I mean, think about it-a file that ties up TRANSLTR for eighteen hours? It’s unheard of. Go home. It’s late.† She gave him a haughty look and tossed the report on the counter. â€Å"I trust the data. Instinct says it’s right.† Brinkerhoff frowned. Not even the director questioned Midge Milken’s instincts anymore-she had an uncanny habit of always being right. â€Å"Something’s up,† she declared. â€Å"And I intend to find out what it is.† How to cite Digital Fortress Chapter 48, Essay examples

Monday, December 9, 2019

Cbest Ernest Hemingway Essay Example For Students

Cbest Ernest Hemingway Essay A Clean, Well-Lighted Place was published by Scribners Magazine in March of 1933, but it was not until 1956 that an apparent inconsistency in the waiters dialogue was brought to Hemingways attention. Hemingways thirteen word reply to Judson Jerome, an Assistant Professor of English at Antioch College, said that he had read the story again and it still made perfect sense to him. Despite this letter, Scribners republished A Clean, Well-Lighted Place in 1965 with a slight change in the waiters dialogue that they argued would fix the apparent anomaly. Scribners decision to alter the original text, the letter Hemingway wrote to Professor Jerome, and several papers on the subject all add up to a literary controversy that still churns among Hemingway scholars. I will argue that the original text is the correct text and Scribners just failed to interpret it properly. They failed to notice nuances in Hemingways writing that appear throughout many of his other works. They obviously thought Hemingways reply to Professor Jerome was made without notice of the inconsistency. Most important, I believe they did not evaluate the character of the two waiters in A Clean, Well-Lighted Place. A careful examination of the character of each waiter can make it apparent that the original text was correct and that there was no need for Scribners to alter the text. The dialogue in question results from a conversation the two waiters have concerning the old mans attempted suicide. One waiter asks Who cut him down?, to which the other waiter replies His niece. Later in the story, the original text appears to confuse who possesses the knowledge about the suicide. The waiter who previously said His niece, now says: I Know. You said she cut him down. This seems to assume the knowledge about the attempted suicide has either passed from one waiter to another, or that we have incorrectly attributed the first exchange to the wrong waiters. So which waiter asked about cutting down the old man? When the disputed dialogue between the two waiters takes place, we do not know enough about them to develop an outline of character. As the story progresses, the character of the two waiters emerges through their dialogue and thoughts, as does many of Hemingways characters. Once the character of each waiter is developed and understood, the dialogue makes more sense when the story is read again. The older waiter, who is unhurried and can empathize with the old man, makes declarative and judgmental statements throughout the story. Much like Count Mippipopolous in The Sun Also Rises, the older waiter is a reflective man who understands life and is not compelled to rush his time. He says things that convey his nature: The old man is clean. He drinks without spilling. and I am of those who like to stay late at the cafe. The older waiter shows concern for the old man and it would only be reasonable to assume that he knows a little about him. So if the older waiter knows about the attempted suicide, why did the original text confuse the issue? The younger waiter shows all the impatience of youth and an uncaring attitude towards the old man. He is more concerned about getting home to his wife and to bed before three than he is about the old man. This becomes obvious when he says, An old man is a nasty thing. We can assume that because the younger waiter cares only that the old man pays his tab, he is not paying close attention to what the older waiter is saying about him. This might be viewed as a long inference, but taken with the original text it interprets quite clearly. .u66d9abf55fff1e6fd672fb422cf092b4 , .u66d9abf55fff1e6fd672fb422cf092b4 .postImageUrl , .u66d9abf55fff1e6fd672fb422cf092b4 .centered-text-area { min-height: 80px; position: relative; } .u66d9abf55fff1e6fd672fb422cf092b4 , .u66d9abf55fff1e6fd672fb422cf092b4:hover , .u66d9abf55fff1e6fd672fb422cf092b4:visited , .u66d9abf55fff1e6fd672fb422cf092b4:active { border:0!important; } .u66d9abf55fff1e6fd672fb422cf092b4 .clearfix:after { content: ""; display: table; clear: both; } .u66d9abf55fff1e6fd672fb422cf092b4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u66d9abf55fff1e6fd672fb422cf092b4:active , .u66d9abf55fff1e6fd672fb422cf092b4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u66d9abf55fff1e6fd672fb422cf092b4 .centered-text-area { width: 100%; position: relative ; } .u66d9abf55fff1e6fd672fb422cf092b4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u66d9abf55fff1e6fd672fb422cf092b4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u66d9abf55fff1e6fd672fb422cf092b4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u66d9abf55fff1e6fd672fb422cf092b4:hover .ctaButton { background-color: #34495E!important; } .u66d9abf55fff1e6fd672fb422cf092b4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u66d9abf55fff1e6fd672fb422cf092b4 .u66d9abf55fff1e6fd672fb422cf092b4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u66d9abf55fff1e6fd672fb422cf092b4:after { content: ""; display: block; clear: both; } READ: Exile in San rancisco Essay We have seen that the older waiter possess the character of a man Hemingway would probably respect and admire. He is reserved, contemplative, judgmental, and possesses many of the characteristics of a Hemingway hero. The older waiter was trying to make sense of what he probably saw as an age of confusion. The soldier that passes by suggests a conflict is occurring and adds to the old waiters perception of confusion. He was trying to tell the younger waiter how honest and decent it is just to sit in a clean cafe and drink a few brandies by yourself while trying to make sense of life. He tries to tell him that it is different to sit in a well-lighted cafe than it is to sit at a loud or dirty bar. The cafe is a place of quiet refuge and the older waiter understands this. The young waiter does not pay close attention to what the older waiter is saying because he is too concerned with his own affairs. Understanding the differences in each waiters character and the inferences that can be drawn from them is crucial when attributing the dialogue to the waiter. Certain proposals made by Otto Reinert (1959) and Charles May (1971) about Hemingways unconventional presentation of dialogue can be debunked if it is assumed the waiters have consistent characters. Reinert and May suggest that Hemingway wrote two lines of dialogue, but intended them to be said by the same person who in this case would be the young waiter. This would switch to whom the proceeding dialogue is attributed to and puts the younger waiter in the position of telling the older waiter about the old mans attempted suicide. Reinert and May say that another double dialogue occurs when the older waiter says: He must be eighty years old. Anyway I should say he was eighty. This switches the dialogue again and explains the apparent inconsistency in the original text when the older waiter says to the younger waiter, You said she cut him down. This would work well, except the dialogue that Reinert and May suggests is said by the younger waiter does not seem in line with his character. I cannot accept that the older waiter is suddenly asking all the questions and that the younger waiter knows enough about the old man to answer them. While it is true that we are unable to know who speaks which line during the first two dialogues of the story, when taken as a whole the characters of the waiters emerge and we are able to attribute lines to each waiter. The character of each waiter indicates to me that the older waiter knew about the old man and was therefore telling the younger waiter about him. If this is so, then the original text still appears to be inconsistent, but a look at Hemingways droll approach to humor will suggest otherwise. George H. Thomsons article A Clean, Well-Lighted Place: Interpreting the Original Text first gave me the idea that Hemingway might have imbued the older waiter with a dry humor that is found in other Hemingway characters. Jacob Barnes in The Sun Also Rises and the narrator in Green Hills of Africa possess this dark humor and Hemingway uses it effectively to befuddle other characters or to add to the cynicism of a situation. The narrator in Green Hills of Africa pretends to aim at humans while hunting and the guide misunderstands and takes him seriously. In The Sun Also Rises Jake speaks of a woman with bad teeth smiling that wonderful smile. The humor in A Clean, Well-Lighted Place is more subtle, but if it exists as Thomson speculates, then it clears up the apparent inconsistency in the waiters dialogue. When the older waiter tells the younger waiter that the old man tried to hang himself, the younger waiter asks, Who cut him down? Thomson suggests the younger waiter was not thinking clearly because it is easier to lift someone up and untie the rope or to untie the rope itself than it is to cut the rope and let the person fall down. The older waiter notes this, but decides to barb the younger waiter by replying, His niece. .u8756f328568b0295e7f43b7a67140dda , .u8756f328568b0295e7f43b7a67140dda .postImageUrl , .u8756f328568b0295e7f43b7a67140dda .centered-text-area { min-height: 80px; position: relative; } .u8756f328568b0295e7f43b7a67140dda , .u8756f328568b0295e7f43b7a67140dda:hover , .u8756f328568b0295e7f43b7a67140dda:visited , .u8756f328568b0295e7f43b7a67140dda:active { border:0!important; } .u8756f328568b0295e7f43b7a67140dda .clearfix:after { content: ""; display: table; clear: both; } .u8756f328568b0295e7f43b7a67140dda { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8756f328568b0295e7f43b7a67140dda:active , .u8756f328568b0295e7f43b7a67140dda:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8756f328568b0295e7f43b7a67140dda .centered-text-area { width: 100%; position: relative ; } .u8756f328568b0295e7f43b7a67140dda .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8756f328568b0295e7f43b7a67140dda .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8756f328568b0295e7f43b7a67140dda .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8756f328568b0295e7f43b7a67140dda:hover .ctaButton { background-color: #34495E!important; } .u8756f328568b0295e7f43b7a67140dda .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8756f328568b0295e7f43b7a67140dda .u8756f328568b0295e7f43b7a67140dda-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8756f328568b0295e7f43b7a67140dda:after { content: ""; display: block; clear: both; } READ: Mary Kay India: The Hair Care Product Line Opportunity Essay He does this without further explanation of the particulars because he knows the younger waiter is completely disinterested anyway. This is shown by the younger waiters next response: Why did they do it? Even though the older waiter said niece, the younger waiter responds with they suggesting he was not listening. Where the inconsistency is purported to occur in the original text, it is my feeling that the older waiter is still barbing the younger waiter, but the younger waiters aloofness prevents him from realizing this. Younger waiter: His niece looks after him. Older waiter: I know. You said she cut him down. Taken literally there is no inconsistency because it was the younger waiter who suggested someone cut him down. The older waiter simply agreed with him. I could just imagine the scene when the older waiter said this to the younger waiter. His eyes would glance up, a thin smile would appear on his lips, but the younger waiter would not be looking. His consternation would focused towards the old man who was keeping him from bed. The older waiter was prodding the younger waiter for suggesting that to take care of the old man all one had to do was cut him down. When the younger waiter did not respond to his jab, the older waiter probably just shook his head and went on to tell him the old man was not so bad. This might be construed in some camps as just rank speculation, but I enjoy playing with the original text and trying to interpret what Hemingway wrote, not what Scribners wrote. Whether or not Hemingway intended this apparent anomaly to be interpreted this way is unknown, but I do believe he intended to write it as it was in the original text. The effect of what Hemingway wrote must be analyzed through his style and usage of language, but it must be done through what he wrote and not what satisfies someone elses common sense. Book Reports

Thursday, December 5, 2019

Interpersonal Communication Skills Emotional Intelligence

Question: Discuss about the Interpersonal Communication Skillsfor Emotional Intelligence. Answer: In Business Communication module, we got a chance to learn about many topics such as, different models of communication, organizational communication, emotional intelligence, interpersonal communication, intercultural communication, assertive behaviours, emotional intelligence, etc. However out of all the topics I would say I liked Interpersonal Communication the most. In interpersonal communication topic I got a chance to learn many different aspects from understanding interpersonal to nonverbal communication. When two persons come in contact with each other, they generally use communication in order to influence understand each other (Planetree, 2008). Interpersonal communication is a transactional process which takes place when two persons use non-verbal verbal messages to build an understanding to create an impact on each other, so that a relationship can be managed. It is also a process where in two individuals sends receives messages to one another at the same point of time. As we talk to a person, we respond to the persons non vernal messages (Collins, 2009). The key features of interpersonal communication consist of the source, the receiver, message, communication channel, noise, feedback context (Pierre, 2012). The Source is a person who has a feeling or thought in the mind that he intends to express it to the other person. Receiver is the person who would be listing to the message. Message could be sent either verbally or non-verbally. Verbal message included use of language and non-verbal message can be non-language based i.e. through postures, eye contact, etc. Chanel is the pathway by which a message travels from the source to the receiver (Arnold UKB, 2003). Noise is anything which interferes or misrepresents the communication process (Johns, 2004). Feedback is nothing but the nonverbal or verbal responses given by the receiver to the source. Context is referred as physiological, historical physical communication environment. All the communications happen in some or the other context and this context affect how persons communicate (Swanson, 1993). The reason why I found Interpersonal Communication topic, the most interesting topic from the rest of the topics in Business Communication module is because these skills gained are life skills. Irrespective of the field I study or my professional or personal goals, I will be using these interpersonal communication skills learned from this business communication module in my daily life. Like most of the people, I also depend on number of relationships to get through my day. At work, I need my co-workers managers to assist me in attaining my set objectives goals. At home, I require members of my family to offer me with the emotional support to take part in managing the house perhaps my grandparents. In college, I want my professors to depart me with the skills information with further directions to help me in completing the assigned tasks. I require my friends to embrace me in the social activities, so that I dont feel left out. Communication is a massive part of what makes each o f these relationships work. Without having communication, our relationships will fade ultimately will come to an end (Web, 2011). Developing interpersonal communication skills will not only keep me stay psychologically physically healthy but also they will help me at my work at home. This is the reason I refer to these skills as life time skills (Parker, 2006). Developing interpersonal skills will help me in my present future professional career in the following ways: Developing interpersonal communication skills will enhance the quality of my physical health. The people who have well developed interpersonal communication skills are tend to be healthier than people who are having less developed interpersonal skills (Bach, 2009). The researches have depicted that development of interpersonal skills results in reduction of loneliness it is positively related to a number of psychological physical issues. Even though, being in a committed relationship or being a married there are numerous challenges, the data from the researches have constantly shown that people who are committed in a relationship are healthier and live longer, than people who are single (Leonard Bonacum, 2004). Developing interpersonal communication skills will enhance the quality of my personal life. According to research data, parents who tend to share their feelings thoughts with their kids also have kids who are socially, academically emotionally well adjusted. A survey was conducted, where people were asked the question what makes them happier? and the top answer was spending time with family. The people were happiest when they get a chance to spend time with family and friends rather than going on a trip, buying a car or having lots of money (Ashurst, 2010). Developing interpersonal communication skills will enhance the quality of my professional lie. Now days the workforce is rising more diverse there is an increasing requirement for people having well versed interpersonal communication skills, those individuals that can work with different kind of people. Researchers suggest that by the year 2040, whites will make up only 44 percent of the US population blacks will make-up 17 percent of the population. Hispanics, that make about 17 percent of the US population in 2011, will account to 30 percent in 2040. The Asian percentage in US population is currently about 4p percent is predicted to be increased to 11 percent by 2040 (Boud Walker, 1997). As the workplace is becoming more diverse, there will be a need of comfortable working with others who are unlikely us in numerous crucial ways. Our colleagues might have a different belief system that mine. They might not share my values attitudes. Their life experiences would be possibly diffe rent from my experiences. With the help of my strong interpersonal communication skills Ill be able to appreciate their distinctive qualities while also being able to classify common interests goals. According to a recent recruiters survey from organizations having more than 70,000 employees. Interpersonal communication skills were cited as the single most crucial unique factor while hiring a new colleague. Also, good interpersonal communication skills provide us with the ability to work with diverse workforce, which is the main factor that contributes to the success in a job (Jasper, 2003). References Arnold, E. and U. K. B. (2003).Interpersonal relationships: Professional communication skills for nurses(4th ed.). St. Louis, Missouri: Saunders. Ashurst, A. T., S. (2010).Communication, communication, communication.Nursing and Residential Care, 12(3), 140-142. Bach, S. a. G., Alec. (2009).Communication and interpersonal skills for nurses. Exeter: Learning Matters. Boud, D., Keogh, R, Walker D. (1997).Reflection: Turning experience into learning. London: Kogan Page Collins, S. (2009).Good communication helps to build a therapeutic relationship. Retrieved fromhttps://www.nursingtimes.net/nusring-practice/clinical-specialisms/educatorsdoi:5003004 Jasper, M. (2003).Beginning reflective practice: Foundations in nursing and healtcare. Cheltenham: Nelson Thornes. Johns, C. (2004).Becoming a reflective practitioner(2nd ed.). Oxford: Blackwell Publishing. Leonard, M., Graham, S.,Bonacum D. (2004).The human factor: The critical importance of effective teamwork and communication in providing safe care.Qual Saf Health Care, 13, 85-90. Parker, M. (2006).Aesthetic ways in day-to-day nursing. London: Sage Publications. Pierre, A.-J. (2012). Transitions in nursing: Up-level your career, your income, your life.Retrieved fromhttps://transitionsinnursing.com/9-ways-to-boost-your-confidence-as-a-nurse/ Planetree. (2008).Practical approaches for building a patient-centered culture.Patient-Centered Care Improvement Guide. Retrieved fromwww.planetree.org,www.pickerinstitute.org Swanson, K. (1993).Nursing as informed caring for the well-being of others.Journal of nursing scholarship, 25(4), 352-357. Webb, L. (2011).Introduction to communication skills for nursing practice. Oxford: Oxford University Press.

Monday, December 2, 2019

Understanding Customer Relationships free essay sample

I further confirm that I have not shared my work with other candidates. Table of Contents Cover page1 Table of Contents2 Task 1: Keeping stakeholders informed 3 6 Task 2: Collecting stakeholder information 7 9 Task 3: CSR – Gaining an Internal Perspective 10 12 Task 4 REPORT To:Marketing Manager From:Marketing Assistant Date:25th November, 2011 Subject:Keeping stakeholders informed INTRODUCTION: Communication is defined as the process by which information is exchanged between individuals through a common system of symbols, signs or behavior (www. erriamwebster. com/dictionary). It is a two-way process and plays a central role for effective relationships within an organization (CIM Introductory Certificate in Marketing Study Workbook, pg 135). For communication to be effective, the receiver must understand the message in the manner the sender intended for it to be received. As with majority of organizations, stakeholders are an integral part of any organization and must be w ell informed of necessary decisions and activities of the said organization. With reference to the recent oil spillage crisis, it is important that BP communicates to the following stakeholder groups – a. We will write a custom essay sample on Understanding Customer Relationships or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page FOUR STAKEHOLDER GROUPS THAT BP NEEDED TO COMMUNICATE WITH AND THEIR SCOPE OF INTEREST ARE: Governments and regulators: Government alongside the regulatory agencies established by the government to dominate the industry, are responsible for formulating policies which govern offshore drilling processes and also ensure that the interest of the public is protected from the activities of the oil companies. Both bodies need to be informed of the spillage to allow for monitoring of the situation and deployment of resources and assessment teams to establish shoreline protection and clean up priorities. (http://www. env. gov. bc. ca/eemp/resources/strategies/oilstrat. htm) The information would further assist the government investigate the cause of the spillage in order to take necessary legal actions and also help with legislation of regulatory laws which governs oil exploration by the oil companies. . Stakeholders and analysts: The stakeholders include shareholders and investors who have financial interests and commitments in BP. They should be informed of the spill and every progress made by BP, so that they are kept abreast of the financial implications and expenditure that would arise from the spillage, cleanup process and compensation cost which might result in a loss in revenue for BP and ultimately their financial interests. c. Local communities: Local communities are usually members of the community within which an oil project is situated and in this case, the community where the oil spill has occurred. They would also include the local media, medical organizations, nongovernmental organizations active within the area, local security forces etc. Organizations must establish themselves as reputable members of a community. (www. ou. edu/deptcomm/literature review. htm) By establishing a reservoir of goodwill in the community it is often easier to gain community support during a crisis (Sellnow, 1993). As such, affected residents of the local community around where the spillage occurred should be communicated to and assessed for physical and behavioral health effects the spillage might cause especially if the residents depend on oil, fishing or other affected industries in the locality of the spill. BP should also inform the local communities on steps it has taken or would take to combat the effect of the spillage on the environment and possible compensations to the communities. d. Customers: These vary from domestic fuel users to agricultural and aviation users of bulk LPG. All BP customers should be contacted and informed of the spillage as this might affect the supply of various products as supplied by BP. The multiplier effect of shortage of products by BP would not only mean a loss in revenue for the customer whose livelihood depend s on sale of products but also on the end user as might be in the case of retail fuel consumer and inadvertently more loss to BP. 2. ADAPTATION OF MESSAGES TO MEET THE NEEDS OF EACH OF THE STAKEHOLDER GROUP For a communication to be effective, the message passed must be well understood by the party for whom the message is intended (decoder) for and must be able to communicate back to the sender. BP must ensure that it communicates information about the spillage to the above mentioned stakeholders in respect to their functions and adaptabilities. o For the government, a series of meetings should be arranged where discussions regarding assessments, clean up exercises and monitoring policies are discussed and reported back to the government the progress of the situation. Stakeholders are to be informed via mails or financial reports the cost analysis of the clean up exercise as well as financial implications of the spill incurred by the company. o BP should seek to invite non-governmental organizations who focus on environmental policies and issues to assist with implementation of programs designed to help residents within affected communities. o Customers can be reached more effectively a nd interpersonally through in depth interviews, viral online communications, web based interactive programs and feedback channels on BP’s website. . TWO COMMUNICATION TOOLS THAT COULD BE USED TO ENHANCED THE MESSAGE The purpose of communication is to get a message across clearly using methods or tools that would effectively target the intended receiver. These tools could either be verbal or non-verbal tools of communication. To communicate its intent, BP must use the following communication tools to enhance the credibility of its message:- ? PR: Public Relations is defined as a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics (IPR). In enhancing the credibility of its message, BP would use PR to not only ensure that its intended target receives its message, but would also help reshape and boost the consumer perception of the BP image in light of the spill crisis thereby, warding off unfavorable rumors. ? Direct Marketing: This is the most targeted method of communication as it seeks to target individual customers with personalized messages and build relationships with them as they respond to direct communications (UCR online syllabus; session 7, pg 8). Direct marketing is defined as the planned recording, analysis and tracking of customer behavior to develop relational marketing strategies (Institute of Direct Marketing, UK) Using direct marketing, a well thought out and planned message is made available by BP to target each stakeholder group and solicit positive responses from each group to help manage the spill crisis. 4. EVALUATION OF THE EFFECTIVENESS OF COMMUNICATION TOOLS OUTLINED ABOVE †¢ Direct Marketing: One of the benefits of direct marketing is that it allows for direct interaction with the consumers and hence immediate responses are obtained from the consumers. This in turns also ensures that BP’s personalized messages are well targeted and monitored such that the aim of public relations in helping to enhance consumer perception of BP’s image is also attained. BRIEFING PAPER From:Marketing Assistant To:Marketing Manager Date:17. 12. 2011 Subject:Collecting Stakeholder information Information is defined as the data formatted or structured to support decision making or define the relationship between two facts (Zikmund/Babin: Essentials of marketing research; 3rd edition). It is a marketing asset which impacts on performance of an organization (CIM Study Workbook, pg 108) 2. INFORMATION TO BE COLLECTED BY BP IN RELATION TO ITS STAKEHOLDERS o Local Communities: BP would seek to collect information about the local communities which would include population count, availability of amenities such as hospitals, roads, schools, water, electricity, income levels, gender, age etc. It would also seek to identify the general occupation of residents in the community (e. g if farming or fishing is the main stay of the residents and the effects of the spill) and income/lifestyle of residents. It would also seek to understand the culture and ethnicity of the people so as not to strain relationship with its communities. BP should also seek to collect information about its communities to help assess the social and environmental impacts of its project within such communities. o Government and regulators: As these two bodies promulgate policies which govern the exploration of oil wells, CSR and offshore activities, it is important that BP is up to date with its information on all offshore and environmental laws so as to protect itself from abjurations. It would also collect information to understand its tax liabilities and entrepreneurial activities in collaboration with both bodies. . 2USEFULNESS OF INFORMATION COLLECTED TO BP †¢ For Budgetary control:- Greater control and more informed decision making are possible when all costs of all operations are available †¢ For Planning: Information helps BP make adequate plans for its operations within its communities, or act in accordance to governing policies and also inform actions to address/prevent health effects in affected communities during a spill crisis †¢ For decision making: Adequate data collected would be used for making strategic decisions for its sector and management plans. . 3USEFUL INFORMATION TO BE COLLECTED BY SCREENPLAY MARKETING MEDIA COMMUNICATIONS LTD. To ensure our relevance and maintain our market share over the next six months, we must seek to collect the following information about our varying clients in order to effectively meet their needs and surpass their expectations: ? Clients’ activities: we must seek to collect information about each client’s various activities within the next 6 months and plan media campaigns around those activities to meet intended consumers. Customer attitudes: We would need to interview and collect information on target segments of consumers to assess how well they match our ideas and fit into clients’ marketing plan ? Competitors’ activities: Over the next 6 months, we would need to identify who our competitors are through secondar y research and collect information about their activities in order to help us plan our strategies ? Markets: it is important that we carve our niche market and gather necessary information on them. We would need information as to who are clients are, their products, existing/potential market for the product all necessary for us to have an idea on how best to position our client’s product for an increase in market share. 2. 4ONE METHOD OF COLLECTING INFORMATION In order to collect the necessary information, I would recommend the Secondary method of data collection. Secondary data is data that has not been specifically created for the purpose at hand but can be used and analysed to provide marketing information where primary data is not yet available or not sufficient(CIM Study Workbook, pg 110). This is a preferred choice of data collection because it – o Helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. o Is less expensive and economical to conduct seeing that the information is readily available and does not require the process of collecting new data o Saves time o It provides a basis for comparison for the data that is collected by the researcher (www. managementguide. com) DISCUSSION PAPER Prepared for: Marketing Manager Prepared by: Marketing Assistant Subject:CSR – An Internal perspective Date: 17. 12. 2011 INTRODUCTION: Corporate Social Responsibility (CSR) is about how businesses align their values and behaviour with the expectations and needs of stakeholders not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a companys commitment to be accountable to its stakeholders. CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximise the benefits and minimise the downsides (www. srnetwork. com) 3. 1 PURPOSE OF THE PROJECT The purpose of this project is to seek to form a committee to propose and identify a CSR activity for ScreenPlay Marketing and Media Communications Ltd to embark on as its efforts in giving back to the society in which its business operates and increase our awareness of environmental consciousness. 3. 2BENEFITS OF CSR TO THE ORGANISATION Consumers increasin gly do not accept unethical business practices or organizations who act irresponsibly (www. simplycsr. co. uk). The benefits of Corporate Social Responsibility cannot be overemphasized and a carefully planned CSR would help our organization to †¢ Develop and enhance relationships with customers and society thereby retaining customers whilst attracting new ones †¢ Enhance brand image so customers’ perception about the brand is positive †¢ Attract, retain and motivate employees A key potential benefit from  CSR  initiatives involves establishing the conditions that can contribute to increasing the commitment and motivation of employees to become more innovative and productive. www. ic. gc. ca/site/csr-rse. nsf/eng/h_rs00100html) †¢ Sharpen decision making and help reduce risk 3. 3. IMPORTANCE OF INTERNAL COOPERATION AND PARTICIPATION It is important that a good working relationship exists between all departments of our organization on this project so as to ensure completion of tasks and fulfillment of our set objectives. It is envisaged that with team work and co ntribution of ideas from all each department involved in this project would yield productivity and also ensure the success of our CSR project. 3. IDEA ON IMPROVING OUR ORGANISTION’S ENVIRONMENTAL RESPONSIBILITY One idea I would like to suggest to increasing our environmental responsibility is the adoption of a child from the eye department of the children’s ward at the Lagos State Teaching Hospital. There are at present about 300 cases of children with cancer of the eye been treated at the hospital. It is my proposition that we render our CSR to the kids in this ward by sponsoring a child every quarter to the Suraksha Children’s Hospital India – a top hospital in India noted for treatment of eye tumors in children. The relative low costs of surgery and living expenditure has influenced the choice of Suraksha Children’s Hospital and the intervals at which each child would undergo a treatment would not be cumbersome for the organization to bear. We would work in conjunction with a team of doctors at the Lagos State Teaching Hospital to assist in compiling names of beneficiaries of the treatment through a series of preliminary requirements for each beneficiary. This would include age, severity of case, and income level of parents – as this would be aimed at children whose parents cannot afford the treatment cost in the state. This project would be tagged ‘The ScreenPlay Media Communications â€Å"Light a world† project. 3. 5COST IMPLICATION FOR PROPOSED CSR PROJECT The cost for this project is outlined below: †¢ Hospital fees: This would cover cost for accommodation in the hospital for the number of days from the date of admittance to the discharge date and would also cover administrative and drug fees. †¢ Surgery fees: includes surgery fees, anesthetic fees, blood transfusion (if necessary) and surgeon’s fee. Accommodation fees: this take care of accommodation and feeding costs for the accompanying ward/parent of the child †¢ Travel/logistics fees: covers flight fares for child and accompanying ward along with visa application fees. It would also cover for transportation for the beneficiaries upon arrival in India. This cost is estimated at a total of N750, 000 (? 3,000) per quarter and totaling N2, 250,000 (? 9,000) per annum for 3 kids. RESEARCH Prepared for:Mark eting Manager Prepared by:Marketing Assistant Subject:Maintaining the work/life balance Date:30. 11. 2011 EMAIL To:[emailprotected] com (marketing manager) Cc: [emailprotected] com, [emailprotected] com, [emailprotected] com Subject: Committee set up on Proposed CSR Project Dear Elliot, Trust you are fine. As per your memo dated 16th November 2011on setting up a committee for the proposed CSR activity, kindly see below the list of intended participants from the various departments:- a. Ore Odusanya (HR department): Having worked with Ore in the past few years, his analytical and interpersonal skills in relating with people would be very useful in this project . Trish Banner: (Accounts department): Trish’s skill in handling financial transactions as well as contacts within the travel agency would suffice in this project and assisting with obtaining relatively low fare prices for each beneficiary. c. Gladys Knight (Creative department): her artistic talents would help create the right messages for advertisement purposes which would position the brand as foremost in connecting with its s ociety. Her wits and acute sense of judgment would also aid in ensuring that the right candidates are chosen for the project. . Ken Rice (logistics department): an ardent and hardworking colleague, though in the HR department but with an ability to drive and ensure prompt delivery of projects would ensure that logistics such as visas, hotel booking and transportation of each beneficiary is handled promptly at designated timelines. I would also like to suggest that the committee is convened soon so as to enable us conclude the plans within the shortest time frame possible and liaise with the team of doctors in Nigeria and India for the commencement of the project. It would also afford us time to put together a media campaign to boost publicity. Best regards Lolah Adebambo Project Leader REFERENCES Book Sources Vincent. K CIM Introductory Certificate in Marketing Study Workbook, 2009/2011 (BPP Learning Media, London) Internet sources www. ic. gc. ca/site/csr-rse. nsf/eng/h_rs00100html (accessed in December 2011) (www. merriamwebster. com/dictionary). (accessed in November 2011) (www. csrnetwork. com) (accessed in December 2011) [pic]